Clik here to view.
The Right Question of the Right Person at the Right Time: A Reflection
Alec (L) and Kasey, Filling Out New Hire Paperwork About a month ago, my friend Alec reached out to me in a private Facebook message. “I feel like a clot for asking,” he began, “but I figured I would...
View ArticleClik here to view.
Authenticity for Car Dealers: Engaging Generation C
In response to Jordan Hyatt’s Presentation at Digital Summit at Mountain View At the Digital Summit at Mountain View, Jordan Hyatt, Google’s Senior Product and Solutions Specialist of Automotive, gave...
View Article11th Reason to Attend #DSES – Driving Sales Executive Summit
Aaron Wirtz gives us the breakdown on his breakout! A fairly standard preview of Aaron Wirtz’s Breakout section at the 2013 Driving Sales Executive Summit, entitled “Befriending the Lonely Community...
View ArticleClik here to view.
Why We Said No to Yelp Ads Twice: In Response to Yelp’s Dylan Swift
Dylan Swift, Yelp’s Director of National Marketing, spoke this morning at the Driving Sales Executive Summit to a predictably tepid audience. The presentation included a lot of the same old...
View ArticleClik here to view.
The Social Media Overview Effect
When astronauts look down on our beautiful, fragile planet, they often experience the “Overview Effect,” in which previously held notions of human differences melt away and a feeling of oneness...
View ArticleMedia Readiness at the Dealership
Subaru of Wichita has been in the news a lot lately, and each encounter has reinforced the importance of our state of media readiness as a dealership. So, now that we have a moment to breathe, I’d like...
View ArticleAn Argument for Personalization in 2015
Okay, we get it. 2015 is the year of Customer Experience. But what is the first tangible step that a dealership can take toward not just better customer experience, but the sort of award winning, mind...
View ArticleTV’s Not Dead. Our Imaginations Are.
A curious byproduct of the data age is that, despite our access to technology that lets us segment, dissect, and analyze like never before, we tend to talk about marketing in sweepingly broad terms,...
View ArticleShoot Video Like a Rockstar
It’s time to get serious about video. The writing is on the wall for the digital marketing industry as we know it. The true scale of the rampant and systemic fraud in the digital ad space is coming to...
View ArticleThe Car Salesman’s Lament
Please enjoy this little ditty I wrote (to the tune of “Meomory” from the musical Cats) and performed as part of Gridiron at Wichita’s Orpheum Theatre in April. Gridiron is a longstanding tradition in...
View Article
